A Woman’s Alphabet

Monotype

Art by Helena Wang, Copy by Lily Smokler

The Ask: Choose a cause or idea that identifies a tension point between protecting the freedom of groups and individuals in democracy and create a typography-led graphic design campaign.

The Solution: A Woman’s Alphabet is an exploration of female autonomy versus social order that redefines the alphabet through a woman’s eyes. This alternative alphabet, built from the realities women face, holds the power to change how we understand and define womanhood in today’s world. 

Case Study

Out-of-Home

Social Media

Interactive