For When The Cravings Hit Big

Subway

Art by Amaya Yu, Copy by Lily Smokler

The Ask: Drive buzz around the Footlong Cookie that provokes cultural relevance amongst GenZ and reconsideration of Subway as a destination that offers products they crave.

The Solution: Create campaign using GenZ relevant jokes and humor, emphasizing the size of the cookie and its ability to satisfy all of their cravings.

Out-of-Home

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